SolarFarms NY: Improved Sign Up

brief
Solar Farms NY commissioned Jenn Studio to refresh their online platform with a modern UI, improving the sign-up flow for a clearer and more efficient user experience, aimed at increasing sales.
The Problem
The old sign-up flow for Solar Farms NY had inconsistent and messy formatting, making it feel unrefined and hard to follow. This cluttered experience did not align with the brand messaging associated with clean energy.
Opportunity
Clearer and more efficient user experience, aimed at increasing sales and signed on users.
Highlights
Key Problems

Process
Formstack Limitations
During the design process, we encountered limitations with Solar Farms NY's current software, Formstack, which restricted our creative freedom by limiting where we could move elements. This affected our design of the default, focused, and error states. As a result, we had to adjust our design to ensure the theme was easy to roll out to accommodate these restrictions.
Initial Designs
Grouping and consolidating text into their respective input fields created a cleaner UI and reduced confusion about which input corresponded to each field.



Solution
Final Proposed Design
The new design refreshed the UI with a modern look that aligns with the clean energy brand messaging of Solar Farms NY. Improving the sign-up flow with a clearer hierarchy and formatting resulting in better more efficient user experience.


Input States


